Tuesday 7 July 2015

Beyonce's Curves Inspire Elenberg Fraser's Design for Melbourne Tower

© Elenberg Fraser
© Elenberg Fraser
Beyonce's Ghost has inspired plans for a curvaceous, 226-meter-tall in Melbourne. Designed by Elenberg Fraser, the dubbed "Premier Tower" has received planning permission and will be built at 134 Spencer Street, adjacent to the Southern Cross station.

According to the architects, the mixed-use project's "complex form" was shaped by climatic restraints and after Beyonce's moving body seen in her recent music video Ghost. It is set to rise 68-stories on a stepped podium in the city's central business district. Once complete, it will house 660 apartments, a 160-room hotel, and retail space.

© Elenberg Fraser© Elenberg Fraser© Elenberg Fraser© Elenberg Fraser
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© Elenberg Fraser
© Elenberg Fraser
"This project is the culmination of our significant research," said Elenberg Fraser. "The complex form – a vertical cantilever – is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."

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© Elenberg Fraser
© Elenberg Fraser

  • Architects: Elenberg Fraser
  • Location: Melbourne VIC, Australia
  • Client: Fragrance Group
  • Building Surveyor: PLP Building Surveyors and Consultants
  • Civil Engineer: WSP Structures
  • Fire Engineer: Omnii
  • Land Surveyor: Reeds Consulting
  • Quality Surveyor: WT Partnership
  • Services Engineer: Murchie Consulting
  • Acoustic Engineer: Vipac
  • Landscape Architect: Oculus Consultants
  • Heritage Consultant: Trethowan
  • Waste Consultant: Leigh Design
  • Esd Consultant : Ark Resources
  • Wind Engineer: MEL Consultants
  • Traffic Engineer: Cardno Limited
  • Structural Engineer: WSP Structures
  • Fire Services Engineer: Murchie Consulting
  • Geotechnical Engineer: Golders Associates
  • Facade Engineer: Inhabit
  • Facade Access Consultant: Altitude
  • Overshadowing Consultant : Orbit Solution
  • Aviation Consultant : Thompson GCS
  • Photographs: Elenberg Fraser
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